
When you pour your heart, soul, and every rupee into your small business, you expect the world (or at least Google) to notice. But what happens when your beautifully designed website sits quietly in the corner of the internet, nowhere to be found in search results? If your small business website isn’t ranking, it’s time to dive into the “why” and, more importantly, the “what now?”
Let’s explore some common reasons your website might be playing hide-and-seek with Google and how you can fix them — without breaking a sweat.
1. You’re Not Speaking Google’s Language
Think of Google as that super-organized friend who loves neat, labeled folders. If your website doesn’t have the right keywords, titles, and descriptions, Google doesn’t know where to put you. This means when someone searches for “best homemade sweets in Mumbai,” your website might not even make the guest list.
What to do about it:
Identify what your customers are typing into Google when looking for services like yours. Tools like Google’s Keyword Planner can help (or let experts like Lazy Orange handle it). Sprinkle those keywords naturally across your website. For instance, instead of just “Our Story,” use “Our Story – Homemade Sweets in Mumbai.”
2. Your Website Loads Like a Snail
Did you know that 53% of mobile users will leave a site if it takes longer than 3 seconds to load? If your website loads slower than a buffering video, potential customers are bouncing off faster than you can say "Namaste."
What to do about it:
Simplify your site. Compress images, minimize fancy animations, and ensure your hosting provider isn’t cutting corners. Lazy Orange can speed things up for you without sacrificing the look and feel of your site.
3. You’re Not Mobile-Friendly
India is home to over 700 million smartphone users. If your website doesn’t look good or work seamlessly on mobile devices, you’re turning away a massive chunk of your audience.
What to do about it:
Test your website on different phones and screen sizes. If it’s hard to navigate or doesn’t fit well, it’s time for a mobile-first redesign. Responsive websites not only improve user experience but also get a nod of approval from Google.
4. You Forgot to Claim Your Local Presence
Imagine owning a bustling bakery in Delhi but never telling Google about it. A missing or incomplete Google Business Profile could be why you’re not showing up for “best bakery near me” searches.
What to do about it:
Claim your Google Business Profile (formerly Google My Business) and add essential details like your name, address, phone number, and business hours. It’s free, and Lazy Orange can set it up for you in no time.
5. Your Content Isn’t Doing the Talking
If your website feels like an online brochure rather than a helpful guide, you’re missing out. Google loves fresh, relevant, and engaging content. A blog with topics like “5 Best Gifting Ideas for Diwali” (if you’re into gifting) can pull in local search traffic.
What to do about it:
Start a blog or update your website’s content regularly. Share tips, answer common questions, and don’t shy away from showing off your expertise. Lazy Orange’s content ninjas can craft stories that rank and convert.
6. You’re Not Building Trust
If your site lacks reviews, testimonials, or secure browsing (https instead of http), visitors and search engines might see you as less credible.
What to do about it:
Add real customer reviews and display them proudly on your homepage. Ensure your website is secure (SSL certificates are a must). Lazy Orange ensures your site earns both trust and clicks.
7. Your Competition is Winning the SEO Ranking Game
Sometimes, it’s not about what you’re doing wrong — it’s about what others are doing better. Competitors who are actively investing in SEO will outrank you every time.
What to do about it:
Analyze what your competitors are up to. What keywords are they using? How do their websites look and feel? Lazy Orange can help you stay a step ahead with detailed competitor analysis.
8. You’re Not Asking for Help
As a small business owner, your expertise is your craft, not navigating the complex world of SEO. And that’s okay.
What to do about it:
Partner with experts like Lazy Orange, a digital marketing company dedicated to helping small businesses thrive online. From website audits and keyword research to content creation and Google Business setup, Lazy Orange takes the guesswork out of SEO.
Let Lazy Orange Do the Heavy Lifting
Your website deserves to be seen, and your business deserves to grow. If you’re tired of the guesswork and want real results, reach out to us at Lazy Orange. With customized strategies and a dash of creativity, we’ll make sure your business isn’t just surviving online but thriving.
Ready to get started? Contact Lazy Orange today and let’s get your website ranking where it belongs — right on top!
Comentarios